Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Don’t just perform traditional PR, use data-driven PR !

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60