Newsfile
FEBRUARY 28, 2024
Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It expresses an opinion on a specific topic and appears in newspapers or online publications. What is Viral Marketing? What is an Op-Ed ?
NewsWhip
FEBRUARY 18, 2021
A methodology note before we begin; this analysis is not limited to only mentions of President Trump’s impeachment, but rather also other mentions of impeachment during the period analyzed. In terms of the publishers that led the conversation, there was a mix of cable broadcasters, legacy newspapers, and digital native publishers. .
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NewsWhip
MARCH 10, 2021
For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. But which sites are producing viral articles? As the top articles show, it is a long way from the traditional newspapers and cable news channels. The most engaged vegan meat alternative brands.
Buzzstream
MARCH 13, 2024
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Then, the post compared the photos with a fascinating analysis.
Mark My Words
APRIL 26, 2022
To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process? Is the Prime Minister going to get a deal with the EU?
Sword and the Script
OCTOBER 22, 2016
A Comprehensive Analysis. Viral Marketing: The Hope, Hype and Helplessness. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Yet if the industry is going to relook at pop-ups, it’s worth considering what’s at stake.
Masters in Communications
FEBRUARY 12, 2022
Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.
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