Agency Consumer Real Estate Storytelling 
Shift Communications
AUGUST 2, 2022
The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones. A DEI language check should be a new step in every organization’s content development and review process.
Ishmael's Corner
JUNE 2, 2015
The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.
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ReimaginePR
MAY 30, 2015
At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. You can shoot it as: 1. you can provide both. They need to: 1.
5W PR
MAY 27, 2022
The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.
Beyond PR
MAY 12, 2016
When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content.
Shift Communications
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Scott Monty. EVP, Strategy. Photo credit: mysocialgameplan.
NewsWhip
JUNE 23, 2021
Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.
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