Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. all before you arrange a single interview. PR is more than just media relations.

Publicity 100

Publicity Interviews Reputation Construction 100

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Listen to the full interview, with bonus content, here.

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. We are always looking for good people to interview about.

Marketing 66

Marketing Local Pitching Blogging 66

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? “If your PR agency or company is planning a GUINNESS WORLD RECORDS event, I recommend you choose a world record that has four key elements.”

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. is a public relations agency located at 589 8th Avenue, New York, NY 10018. And that’s not all… Turn your versatile Amazing ARM Story into a poll, a feature magazine article, or a trend story with an interview. No commenting.

Television 40

Television Advertising Advertising Corporate 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. . The selfie as self-expression. An Edward Bernays selfie? Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. . The selfie as self-expression. An Edward Bernays selfie? Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40

Maxim Behar

SEPTEMBER 23, 2022

It was not made by some polling agency, which hardly presented the statistics as convenient for the monarchy. For many of these people, like me, who work in an office, others work in construction, others turn the wheel and press the accelerator and the brake, for us, many people would say to themselves, "This is not work."

Government 52

Government Course Meeting Newspapers 52