Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 131

Technology Study Communications Survey 131

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Think about management as coaching or as service. Employees are consumers of work.

Ethics 78

Ethics Employee Communications System 78