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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. The show was rebranded as CES, and today it is recognized globally as a – if not THE – top showplace for automotive and mobility technology.

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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Tech Suppliers Abound at CES2023

Bianchi Biz Blog

That’s not just our hot take as an automotive PR firm. You can see more automotive technology here than anywhere else in the world.” You can see more automotive technology here than anywhere else in the world.” Despite that, I’ve never walked away from a Vegas show so excited about the automotive future.”

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The Number One PR Hack for Automotive Vehicle Tech Suppliers

Bianchi Biz Blog

Some of it is interesting at best, and much of it offers questionable (and sometimes downright terrible) advice, such as: Stalk your target reporter on Instagram; Offer the journalist an exclusive interview with your CEO; Embed your product info in GIFs to get the journalist to notice; or. Automotive PR Success Depends on Relationships.

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2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers

Bianchi Biz Blog

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Disclosure: SAE International is a Bianchi PR client.).

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I am a tech and innovation reporter at Automotive News. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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