Prohibition
AUGUST 25, 2023
The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.
Prohibition
AUGUST 22, 2023
In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.
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Prohibition
AUGUST 23, 2023
Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.
Newsfile
NOVEMBER 14, 2023
Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Our #BlackFriday deals are here! Get gifting!
Sword and the Script
OCTOBER 2, 2018
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media.
Ethical Voices
SEPTEMBER 18, 2023
You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. So, you know that whole joke about, what is the difference between PR and advertising? Now it’s all regulated. PR is involved.
ImPRessions - Crenshaw Communications
MARCH 28, 2017
This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Identify the “core measures.”
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