Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge.

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Marketing Telecommunications Customer Service Technology 60

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? He graduated in Economics in Prague and in Leadership skills at the Harvard Kennedy School. Hope you make profits…”.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? He graduated in economics in Prague and in leadership skills at the Harvard Kennedy School. Hope you win…”.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

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Publicity Crisis Management Leadership Hotels 59

Prohibition

JANUARY 14, 2022

Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Think Google Hotels, Flights, weather, etc.). 8) Creativity over productivity.

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Social Media Marketing Media Creativity 96

Maxim Behar

AUGUST 6, 2022

The Former Bulgarian Prime Minister Kiril Petkov's government completely changed the idea of leadership, but failed to take advantage of the unique chance that the voters and fate gave him. Our tourism advertising, if there was any at all, was plain, naive, boring and inert. Why did Kiril Petkov's government actually fail?

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Government Tourism Conference Hotels 52

Sword and the Script

DECEMBER 15, 2020

Luciana Lima | Vila Galé Hotels. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

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Marketing Employee Content Marketing Training 174