Mindful Marketing
DECEMBER 18, 2022
Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.
Burrelles Fresh Ideas
OCTOBER 3, 2023
While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.
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5W PR
DECEMBER 19, 2023
This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.
Prohibition
FEBRUARY 13, 2024
It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. This dispute implies a potential shift in content creation strategies for TikTok marketers.
Newsfile
FEBRUARY 28, 2024
PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing? Key PR Concepts Explained 6.
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Ethically ambiguous? asks Preston.
Burrelles Fresh Ideas
OCTOBER 31, 2023
However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic.
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