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PR Isn’t Just for Big Businesses?

Victorious PR

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. They work hard to build and protect a business’ reputation and they are all about driving customer engagement. Not to mention, those fleeting ads are a dime a dozen and very costly. Community relations.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Influencer marketing will only become more popular and results-oriented ad it it used more frequently as part of brand marketing and reputation management programs.

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

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Careful, NOW.

Bad Pitch Blog

Witness:LA Times: A front-page Cars section advertisement that was nearly a quarter of a page; It actually said LOVE WHAT YOUR DRIVING. Problem: The proud real estate professional calls herself YOU''RE DESERT REALTOR. Recently I have come undone by some doozeys that found their way to me from unexpected sources.

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