Sword and the Script

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Don’t start conference outreach without an “agenda.” How many conferences can she attend? And it has worked!

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. 6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. How B2B Marketing Can Get More out of Trade Shows. Don’t believe me?

Media 98

Media B2B Groups Conference 98