article thumbnail

Props Can Help a Message Sink In, or Sink the Message

PRSay

By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Secretary of State Colin Powell spoke at the United Nations on Feb. Powell’s U.N.

article thumbnail

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. We thought it unfair to include these in our overall analysis but include them here for comparison. . To get a broader view, we can also break this out to show the top story for each publisher. .

Local 88
article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 97
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 196
article thumbnail

Digital Diplomacy

Waxing UnLyrical

Where does the mainland Europe market fit into this US/UK comparison? That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. In the US, many brands run programs that are miles ahead of what they do here or in Europe.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78