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Social Media Ads updates – LinkedIn tests more AI, X and Meta explore subscriptions

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Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

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In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 71% trust a business with “products/services are effective/work as advertised.”. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”.

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Best Practice When Using Video Across Different Social Media Channels

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Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. Your followers may also receive a notification to watch live, depending on their privacy settings. Get in touch today to find out how we could help you.

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The good and the bad: a look back at PR campaigns that launched in January

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The poorly thought out campaign slogan led to 2,370 complaints – forcing the Advertising Standards Authority to take action. As a result of this massive privacy invasion. Jumping on this hope, Ryanair came up with the “Jab and Go” campaign in January to highlight the launch of a new range of cheap fares.