PR 20/20

NOVEMBER 30, 2022

Harvard Business Review says that strategic plans fail for many reasons, including poor execution and lack of understanding of the problem. The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? Did someone release new information about your company? Did someone release new information about your company? Disaster has struck.

Crisis 87

Crisis Internal International Conference 87

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! We have five tips to help leverage your content strategy once you solidify your target market! Subject lines: The way you present your email messaging matters. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

Polaris

AUGUST 19, 2014

For your business, kicking butt will mean something different. If people haven’t heard of your brand, they won’t be able to purchase it. It is difficult to connect the dots from the moment someone first encounters your brand to their actual purchase of it. In business, everyone wants to kick a little butt.

Measurement 100

Measurement Advertising Advertising eBook 100

Communications Conversations

JANUARY 5, 2016

You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? I’m here to say they need to die. Or, more realistically, they need to change substantially in the next 12 months. From org charts to employee announcements to communications templates.

Corporate 60

Corporate Employee Web Tools 60

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Matters

AUGUST 11, 2014

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths. I love deadlines.

Agency 124

Agency Measurement Reputation Skype 124