article thumbnail

PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Those who work in PR and media have seen a whirlwind 2023. One example?

Trends 333
article thumbnail

Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Multimedia For Better PR Campaigns

Cision

The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Connect with him on LinkedIn.

How To 282
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 200
article thumbnail

Public Relations Job Trends in Tech and Beyond

Onclusive

That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52
article thumbnail

5 Ways to Craft Crisper Copy

PRSay

It measures how easy your message is to read. Copyright © 2024 Ann Wylie. And if you do it, then your readers will read your message faster, understand it better and enjoy reading it more. The words in this piece average 4.4 characters.) Hit 60-70 on the Flesch Reading Ease scale. The Flesch Reading Ease is a scale of 0-100.