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Questions are the Key to AI and Ethics

Mindful Marketing

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) I see a few things.

Marketing 190
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82
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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. As an organization, we need to be focused on what the ethics issues are.” Elsasser asked about other challenges facing the PR profession in 2023. But also, what some of the challenges are with AI.”

Trends 111
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

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Edward Bernays—The Father of PR

Doctor Spin

2023, November 13). 2023, November 10). He placed the idea in articles, newspapers, celebrity endorsements, and events. His techniques have been scrutinized for ethical implications, especially in how they can be used to sway public opinion without the public’s awareness of the manipulation. 2023, November 13).

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The Best Journalism Movies

Landis PR

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. As a young PR professional, I can relate to William’s journey to carve his own path in his desired field. In the film, Meryl Streep does an amazing job (natch!)