PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 171

Survey Media Relations Pitching Media 171

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60