Remove 2018 Remove Ethics Remove Local Remove Media Relations
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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation.

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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

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Pitch Imperfect: PR’s Lost Art

Flatiron Communications

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago.

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PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

Energy 68