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#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Sahana (@hellosahana) September 8, 2016. measurePR #amecmm.

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Public Relations Automation, Part 1: Organize Your Campaigns & Content

ISEBOX

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. All prices are per month, per user.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

PRoust Questionnaire answers from Kim Blanchette: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? Currently my team and I work at the strategic level, and we’re heavily into research and measurement.

Energy 53
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The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Neither had I until a month ago. My favourite seven.

Writing 114
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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Marketing leaders that are half-interested (or less) in digital have teams that half involved in digital. However, most chief marketers expect the budget to see growth rebound to 8% over the next 12 months.

Study 113
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. I persuaded the CommsHero team to allow me to share some of them with you. Practice includes research, planning, content, and measurement, in addition to media channels. This is my CommsHero presentation.

Industry 153