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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” June 4, 2014.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. He also addressed the Cannes Lions International Advertising Festival. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit.

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PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Many PR students minor in related fields like marketing or advertising. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit. What About My Minor.

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Maxim Behar's Experience as an Author

Maxim Behar

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders. 3 Case Studies where Marketing Profits .