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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

When I came home in 2013, I did not have a business model or consultancy practice. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Most of this happened in the U.S. When I was asked to speak outside of the U.S., If so, how?

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How Harry’s very LA relaunch has only just begun

Mark My Words

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. It was not a hard internal sale.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?

Sports 60
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How to build better relations with employees

PR Conversations

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors. While this was wise, it’s only a first step.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors. While this was wise, it’s only a first step.