Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 52

Mobile Media Newspapers Local 52

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Social media marketing is not slowing down. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” Just look at social media for a moment–just one component of the “digital” in the digital divide. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60