Onclusive
OCTOBER 10, 2017
Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Users can now view and analyze global television and radio coverage., Broadcast monitoring. giving a broader view of key messages, mentions and metrics across mediums.
Cision
MARCH 31, 2017
This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012.
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Cision
APRIL 4, 2016
Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.
Sword and the Script
MAY 11, 2019
Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.
The Stalwart Blog
JANUARY 28, 2016
Melina Destein , Stalwart summer 2012 intern. I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. As an intern I was really interested in media placements, such as television segments and live event coverage.
Sword and the Script
NOVEMBER 26, 2016
This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. 3) Execution of Content Marketing. “No It’s true in war and it might be true in business.
PR Conversations
AUGUST 7, 2014
This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.
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