Remove 2011 Remove Brand Remove Community Remove Crisis Communications
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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom Great colleagues, students, community, school, and area. I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I fully embraced this view and still do to this day.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. It’s a work in progress.

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. Not engaged on social media, drop everything and talk with your community. What did I say?

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10 Tips to Become More Likeable

Cision

A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? The community itself was pointed out to be representative of our affinity towards people with similar interests.

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Happy little Vege-stunts

Prakkypedia

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Other food brands around the world have had fun with improbable flavours or products.