Polaris
NOVEMBER 20, 2014
In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival.
Waxing UnLyrical
OCTOBER 17, 2011
We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011? How valuable was that time spent listening? Lead story in mainstream news.
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Waxing UnLyrical
OCTOBER 24, 2012
Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire.
Cision
AUGUST 26, 2015
Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. The kids are all right – and I’m betting they’re not done yet. Nike scores with Kaepernick. Believe in something. Even if it means sacrificing everything,” was a powerful tagline.
Konnect Agency
OCTOBER 18, 2019
Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. Social media advertising is a direct way to reach new audiences in this pay-to-play market.
Bad Pitch Blog
JUNE 22, 2008
It''s a viral approach reaching audiences in a way that a release never could. Execution of their marketing, advertising and PR are cultish. 2011 Apple bad PR cult brands Dell gas prices hip marketing Jack Handey marketing multimedia press releases Project Runway trendspotting' So yeah, thanks MySpace Tom and Facebook Mark.
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