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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

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Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. RS: When did you start your own food truck and what was it called? A variety of different ways.

Writing 94
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. NZ, Passing Time 2010 ( Public Domain ) .

Tools 60
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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

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How to Start a University Blog

Waxing UnLyrical

Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I was lucky.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010. Because we are not going to write 10 stories a week about even the biggest companies in the state.". I remember when Chen May Yee pitched that story to me. What in Great Odin’s name were you thinking? That was a good one!