Critical Mention
JUNE 29, 2018
Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.
Sword and the Script
FEBRUARY 11, 2017
Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!
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Sword and the Script
NOVEMBER 5, 2019
The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?
Bad Pitch Blog
MARCH 19, 2010
From: Chris Stanley Sent: Thu, March 18, 2010 6:02:45 AM Subject: Blinds Chalet Introduces ''Ask a Design Consultant Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program. Blinds Chalet’s design consultants are available to consumers for no charge. The people sending them are just ultimately lazy.
PR Fuel
NOVEMBER 27, 2018
Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.
Cision
DECEMBER 27, 2017
In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. According to the research, the effect works because it resonates with consumers who self-identify as underdogs.
Mindful Marketing
JUNE 14, 2019
” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. For instance, from 2008 to 2010, the average time between regular price changes was 6.7 Sears, Roebuck & Co.
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