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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. Jim Grunig (2008) Powerful and meaningful statement on the fact that we need to see the reality (also or mostly) through the publics’ eyes. “I

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PR Job Coach - Untitled Article

PR Job Coach

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274
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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. Many have a side gig or passion that may or may not be related to communications.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

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From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. They are connected to the communities their artists speak to around the world. Jay-Z founded Roc Nation in 2008 as a boutique label and artist representation company.

Sports 60
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals.

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

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