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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The 2023 Global Risk Management Survey published by Aon, a consulting firm that offers a range of risk-mitigation products, identifies “reputation risk” as one of the major risk concerns for companies — having consistently held a spot in the top-10 risks of the organization’s annual survey since 2007.

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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91
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What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

He has been involved with search engine optimization and internet marketing since 2007. CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log.

SEO 85
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

In 2007, as part of a cooperation agreement with the U.S. Richard Bistrong spent much of his career as an international sales executive and was the VP of International Sales for a large, publicly traded manufacturer of police and military equipment in the UK.

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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

He has been involved with search engine optimization and internet marketing since 2007. Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. You can connect with him on X (formerly Twitter) or LinkedIn.