PRSay
OCTOBER 24, 2018
In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.
PR Conversations
OCTOBER 28, 2014
The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.
Doctor Spin
MAY 30, 2023
The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz.
Doctor Spin
DECEMBER 4, 2022
They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.” Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. 8 Chryssochoou, X. and Volpato, C. Berkowitz (Ed.),
Sword and the Script
JUNE 7, 2022
I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. The terms of the deal were not disclosed. Critical Mention vs. TVEyes.
Mark My Words
MARCH 29, 2021
Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement. It was not a hard internal sale.
Ethical Voices
SEPTEMBER 12, 2022
How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.
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