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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.” Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z. Tormala, Z.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The terms of the deal were not disclosed.