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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. By Anne Gregory, PhD, FCIPR.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Innovation and adaptability.

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In Memoriam: Howard J. Rubenstein

PRSay

When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour. A PR career starts in Brooklyn . Photo courtesy of rubenstein associates ].