Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.
Doctor Spin
DECEMBER 4, 2023
Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. Please support my blog by sharing it with other PR- and communication professionals. 2004), Mapping Boundaries of the Hostile Media Effect. 2004), Mapping Boundaries of the Hostile Media Effect.
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PR in High Definition
MARCH 12, 2019
Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. Ultimately, the web is a mirror for humanity; even if we invent ‘proper’ AI, it will reflect human biases and weaknesses – as well as our strengths, creativity and positivity.
wiredPRworks
SEPTEMBER 30, 2020
The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.
Cision
SEPTEMBER 1, 2015
Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. Images: Audio-Technica , Steven Depolo , Mike Schinkel ( Creative Commons ). They’re Too Focused on Internal Structure.
Doctor Spin
FEBRUARY 22, 2024
To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Please support my PR blog by sharing it with other communication professionals. Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field.
Doctor Spin
MAY 30, 2023
He regularly used innovative and creative advertising techniques to capture the public’s attention. Please support my blog by sharing it with other PR- and communication professionals. Barnum had a knack for creating buzz. Well, it’s complicated. PR strategies to professionals. 3 Chryssochoou, X. and Volpato, C. Berkowitz (Ed.),
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