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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? It can be done.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. but removed the backlink (boo!). (It’s

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything !

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. A reputation is nothing more than what members of a public think and say about an organization.

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Influencer Marketing Strategy Speaker Presentation Guide

wiredPRworks

PR = Personality + Reputation . Influencer Marketing Strategy: W-I-R-E-D P-R in 3D. Keywords, Communications Foundation. Intentions. Goals, Directions. Channels, Formats. Experiences. Emotional, Memorable. Design in 3D. Digital: Finding/Engaging. Negotiating. Tips: speakers, forums, apps. . Direct: Engaging/Onboarding. Production.

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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. Let’s go!!!