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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. It raised $140 million in cash from an IPO in 2021. Here’s a roundup of other news and links from the world of PR technology.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Her podcast, Growing Social Now, launched in 2021.

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. The UNGC confirmed its readmission in 2021.

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

With an emphasis on using social media to help tell a more impactful story, her strategies lean towards pivoting as technologies shift to encourage fresh and engaging content. Her podcast, Growing Social Now, launched in 2021. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.