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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

Brand 112
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. 3 PR Trends in Tactics, Measurement and Organization.

Survey 103
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Paying for the destruction of public relations

PR Conversations

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Cosmoblogawards.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

For those not familiar, the Job of the Week (JOTW) newsletter is a free newsletter and PR community resource listing a wide variety of corporate communications and PR job openings which has been sent every week from its beginnings in 2001. Creative Commons CC0. He also serves as Guest Editor for Shonali Burke’s WUL blog.

Survey 74
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Develop ad copy and creative.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. Image: Arturo Sotillo via Flickr , Creative Commons How about you?