Jexan

Why Every Business Needs Video Marketing

Jexan

The world watches 1 billion hours of YouTube videos every day. Video content is the content consumer’s favorite form; it helps brands and individuals increase their reach and capture new followers, and at this point, most businesses have taken note of this now well-established trend.

Video 83

Purpose-Driven Business

Jexan

As more consumers in the US become socially conscious in their spending decisions, business models must take into account the principle of purpose. Consumers want to align with brands that share their most deeply held convictions and values and to avoid supporting those that do not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Branding Mistakes and How To Avoid Them

Jexan

A business’s success is dependent on two primary factors: the idea (the product or service offered) and branding. Branding mistakes are costly in both lost time and money misspent. Branding is so incredibly important.

Crushing the TikTok Marketing Game

Jexan

TikTok is a social network that started as “Music.ly”, a lip-syncing video app that was rebranded as TikTok. After rebranding, TikTok became widely popular in the U.S. and Australia. TikTok enables users to make videos, edit them, add music, and post the videos to the platform.

Video 78

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Brand Growth Through Grassroots Marketing

Jexan

For many brands, it’s difficult to understand the immense value that grassroots marketing can offer.

Get to Know the Jexan Team: Around the World

Jexan

Great things in business are never done by one person. They are done by a team of people. Steve Jobs. The Jexan team is composed of a variety of skilled professionals, and we appreciate their unique backgrounds and specialties which helps to ensure that we have plenty of diversity of thought.

Net Neutrality and Your Brand: What It Means and What Can You Do?

Jexan

Say “net neutrality” and get ready for an argument. Few topics are as confusing, labyrinthine, and emotionally-charged as net neutrality.

Adaptive Anchor Banners: Google’s New Upgrade

Jexan

Google recently launched the Adaptive Anchor Banners that they believe will help maximize ad revenue and make ad management more efficient and less complex for digital media pros like us.

Using Snapchat for Business

Jexan

Snapchat , you’ve heard of it, but how much do you know about it? This relatively new social platform is focused on visual media sharing and serves over 188 million active users. Its demographics of users are a key consideration when deciding using Snapchat for Business.

Local 52

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Social Media Marketing: One Size Does Not Fit All

Jexan

It’s no secret that digital marketing and advertising encompass a growing portion of companies’ brand-building and lead generation budgets in the 21st century.

Marketing with Pinterest

Jexan

Pinterest is one of the largest web traffic drivers on the Internet. With over 250 million users, 27% of which are Fortune 500 companies , this is a platform businesses shouldn’t miss out on. Pins are pervasive — they are 100 times more spreadable than a tweet.

The Work From Home Lifestyle: Finding Sustainable Success

Jexan

After the COVID-19 pandemic began, our new normal became an ever-evolving terrain. Most of the workforce is struggling to navigate their daily task list in such a disrupted state.

10 Word Pairings With Slightly Different Meanings

Flack Me

Category: Flack Me Summary: Follow this guidance to achieve more clarity and precision in your copy

28

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sephora Will Close All Locations June 5th

Flack Me

Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

Flack Me

Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

28

PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

5 Common PR Interview Questions

Flack Me

Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

Flack Me

Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

28

Big CPG Brands Will Start Reusing Packaging

Flack Me

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

Brand 28

Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

Flack Me

Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

28

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

George Orwell Predicted How to Tweet Effectively

Flack Me

Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Category: Flack Me Summary: Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts

5 Essentials of an Effective PR Plan

Flack Me

Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

10 Frightening PR Monsters

Flack Me

Category: Flack Me Summary: As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office

28

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Avoid These 10 Common Rebranding Mistakes

Flack Me

Category: Flack Me Summary: Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline

Brand 28

4 Tips to Write With More Purpose

Flack Me

Category: Flack Me Summary: When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers

12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

Web 28

Kraft Convinced Mayo, FL to Rename Itself Miracle Whip

Flack Me

Category: Flack Me Summary: Before this makes you lose all faith in society, it’s important to note that the name change isn’t permanent and only lasted for a few days

28

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

7 Aretha Franklin Quotes to Inspire Comms Pros

Flack Me

Category: Flack Me Summary: "It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to

28

Brand Lessons From PayPal's Mistake

Flack Me

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

Tools 28