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Katie Paine's Measurement Blog
JANUARY 27, 2023
Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Design your communications from the audience out. Sometimes I do, but mostly I just read a lot.
Critical Mention
OCTOBER 3, 2018
Takeaway: Part of what made the movie so successful was its partnerships. With partners like Coca-Cola, Quicken Loans and Infiniti, “Infinity” was the biggest promo ever for a Marvel movie, with a media value of over $150 million. Not only that, it’s expected by 81% of millennials that their favorite companies have identified values.
PR 20/20
NOVEMBER 13, 2018
Video credit: YouTube. With these statistics in mind, the brand created a multi-platform campaign, including video and direct mail, geared toward encouraging girls to keep playing sports. That Athleta actually lives their values —they want to empower women and girls, not just sell them yoga pants. Here’s How They Did It.
MaccaPR
JANUARY 17, 2017
From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)
MaccaPR
NOVEMBER 10, 2015
But how do marketers connect the dots between social media and engaged consumers by providing real value? But how do marketers connect the dots between social media and engaged consumers by providing real value? Social is here to stay and we need to figure out how we can be part of that ecosystem.”
Waxing UnLyrical
OCTOBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. pts Settings.
Waxing UnLyrical
NOVEMBER 17, 2010
It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. It’s the Google generation’s way of thinking. In the digital world, that’s judging content by its ability to intrigue you in a split-second.
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