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Developing your content strategy to become a trusted expert

Onclusive

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Who is your audience? Elizabeth Barrett.

Strategy 418
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline.

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The Best Execution for your Link Building Campaigns

Buzzstream

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. You can also update this content as your outreach progresses to adapt it.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100
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What Is Crisis Management And Why Its Important?

Prohibition

In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? This could cause your business to lose money because of the items stolen.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Best of all, anyone can access that information, and more just like it.

B2B 130
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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Still reading?