Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

PR 20/20

DECEMBER 14, 2022

Continue reading to learn how, with HubSpot, marketing metrics can easily be reported alongside your existing production volume and OOE (overall operations effectiveness) numbers. Blog articles. Here are the five ways manufacturers can utilize the platform to measure marketing performance and effectiveness. Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effective marketers focus on the long term. Marketing effectiveness during a recession. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? What does PR activity involve?

Publicity 48

Publicity Advertising Advertising Tools 48

NewsWhip

MAY 27, 2021

The rise in explainer articles | Jump to text. Influence of local newspapers | Jump to text. So, I’ve been with Real Chemistry for 15 years, and I can tell you that this is the most exciting development in my journey here. So, I lead our earned media team, which consists of 50 plus rockstar, precision storytellers.

Healthcare 78

Healthcare Storytelling Communications Local 78

Journalistics

DECEMBER 16, 2013

This consistency helps to strengthen your brand message and ultimately makes it easier for your teams to determine what communications needs they have to effectively communicate their messages to the audiences they’re most interested in reaching and engaging. First, Start with Why. Then why should be overarching? Business Case.

Strategy 52

Strategy Communications How To Measurement 52