Cision

OCTOBER 25, 2016

What I want to do in this piece is share how companies use social media monitoring. Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Cision

APRIL 20, 2015

You could develop content to entertain and never sell, but what if people really want to buy from you? What if they want to know cool things about your products and services and don’t have time for entertainment? What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

JULY 20, 2015

If you believe that superior products and services are the ones that generate the most “buzz,” think again. What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Triggers: What is in that box?

Energy 120

Energy Viral Storytelling Community 120

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

NOVEMBER 16, 2015

What I want to do in this post is take a look at 10 ways that PR professionals can streamline or simplify their work in order to communicate more clearly and effectively to a larger audience. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. We stock our blog with articles discussing trends, addressing concerns, and offering insight that is helpful to our customers.

Brand 254

Brand Branding Web Content Marketing 254

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120