PR Conversations

JUNE 28, 2020

Then there are models and concepts that become disassociated from their originators over time. Even if we don’t know whose idea it first was, or even the name of the model or concept, we’ll recognise a diagram or figure. The prompt for this article is a Twitter thread, so I will attribute its beginnings.

Measurement 133

Measurement Social Media Blogging Mobile 133

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Is the PESO model applicable in public relations? The PESO model is a framework for integrating paid, earned, shared, and owned media in a communications strategy. Maybe more. .

Interviews 98

Interviews Publicity Technology Social Media 98

prTini

DECEMBER 19, 2014

Why PR Is Embracing The PESO Model. Follow Team Geben on Twitter for more articles and resources throughout the week. The Beginner’s Guide to Creating a Podcast, According to the Pros. 6 Ways to Become a Best Company to Work For. These Australian Social Media Reactions To The #SydneySiege Are Perfect.

Case Study 63

Case Study Education Resources Social Media 63

PR in High Definition

SEPTEMBER 7, 2017

The PESO model – which stands for paid, earned, shared and owned media – is a great methodology to follow when it comes to optimising results. It’s also best practice to wait a week to republish content on LinkedIn, perhaps with a change to the top and tail of the article. Don’t let PR end after Earned.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

The PESO model – which stands for paid, earned, shared and owned media – is a great methodology to follow when it comes to optimising results. It’s also best practice to wait a week to republish content on LinkedIn, perhaps with a change to the top and tail of the article. Don’t let PR end after Earned.

LinkedIn 59

LinkedIn Google SEO Employee 59

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.

Media Relations 115

Media Relations Media Print Newspapers 115