articles cision-state-of-the-media-report-by-the-numbers Resources Related Topics 
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
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Burrelles Fresh Ideas
MAY 16, 2023
Last year in my article on mental health and the workplace , I shared what stigmas are, how to overcome them in your workplace, and how mental and physical health are intertwined. Each May, for more than 70 years, the US observes Mental Health Awareness Month (MHAM). I’ll begin with this year’s MHAM campaign theme.
Beyond PR
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
PR Breakfast Club
JULY 31, 2014
Now… how do you make the media care? Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Effective PR pros take the time to carefully search for media contacts that best fit their target angles.
Sword and the Script
APRIL 27, 2019
Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Volume of work.
Stephen Waddington
DECEMBER 5, 2018
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.
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