The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report
ImPRessions - Crenshaw Communications
JANUARY 17, 2024
It’s similar to what we saw with Sports Illustrated, which admitted in December 2023 to using AI to generate author profiles without informing readers or crediting the AI. Common reasons for not exploring generative AI included unpredictable outputs (45%), “I don’t think it will help my job” (39%), and concerns about privacy (39%).
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