ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

APRIL 22, 2021

Articles on investment news sites are frequently based on corporate news releases, which suggests that these firms may have been attempting to artificially inflate stock prices. With a few precautions, PR professionals can safeguard their organizations from monetary loss due to mis/dis and mal-information. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Whether it’s through a phone call, email or in-person pitch meeting; if they don’t like your PR pitch, or you plan B “pivot” pitches, then just move on. Be mindful of the PR pitch’s tone.

Pitching 60

Pitching Strategy Examples Report 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty: So my career has always been in PR agencies from day one. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 8) A clever mix of press work and content. PR will become more of a collaborative process.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. We fueled this even further and then we put a modest amount of paid social spend behind too. In this sense, the webinar doubles as something akin to an old-fashioned press conference.

B2B 60

B2B Infographics Interviews eBook 60