Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Communications Conversations

FEBRUARY 25, 2015

So, given the fact that I am a PR counselor by trade, and Walmart has been a client of mine in the past, I was more than a little interested to see how they broke the news. What I discovered was really pretty interesting–and may change the way you think about breaking news yourself with your clients and organizations.

Company 60

Company Case Study Infographics Study 60

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40