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Playing the Long Game in China

Ishmael's Corner

When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. Instead, it’s clear to me that our long-term success on the international front depends on China. Instead, it’s clear to me that our long-term success on the international front depends on China.

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PR Golden Turkey Awards, 2022

Flack's Revenge

It has been way too long since I have posted a PR Golden Turkey Awards. Dude, get a haircut, put on some pants and ditch the video game. Elon Musk has always played the bad boy in the media. Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement.

Banking 177
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ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. And that defeats all attempts to conquer this virus because the virus doesn’t know that it has crossed the border between Germany and France or between China and Vietnam. In her Oct.

Viral 157
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Recoloring History

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.

Film 74
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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

To me, a born-and-raised Chinese national who’s studied, lived and worked in America for more than seven years, this program offers a perfect platform to fulfill my aspiration: becoming a bridge between China and the U.S. “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. If pitching in the U.S.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Many things are said to make the world go around. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. What is Mass Communication?

Ethics 52
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2022 PR Predictions

Landis PR

In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. Photo courtesy of Unsplash. What a year!

Trends 52