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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

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Changes in journalism impacting PR

Prakkypedia

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. For myself as a PR practitioner, one of the modern challenges of maintaining relationships with the media is keeping up with the volatility of that job market.

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12 Places to Find Relevant Content Ideas Now

Cision

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120
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Behind the Headlines With Neil McAllister

Cision

Obviously the biggest change over the past few years has been the rise of social media. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. What that means is that traditional media outlets are no longer the gatekeepers.

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A day in the life of….

Prohibition

My official job title is Account Executive or a PR and Social Media expert – which sounds much fancier. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. What is your favourite thing about PR and social media? Do you prefer PR or social media?

Reddit 48
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A day in the life of….

Prohibition

My official job title is Account Executive or a PR and Social Media expert – which sounds much fancier. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. What is your favourite thing about PR and social media? Do you prefer PR or social media?

Reddit 48