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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85
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Critical Mention 2021 Recap

Critical Mention

Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts. This release allows users to easily navigate sections of the platform on mobile and tablet devices. Until next time!

Radio 116
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you. The college newspaper. Community college newsletters or magazines.

Radio 69
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” What you do with the media mention counts as much as getting it in the first place ,” Frank Strong told Michelle on PR Explored.

Media 98
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
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Fear, Change and the Future of Communications

Solo PR Pro

Out with social media, in with mobile! Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic. Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services. -How has your company - M3 Communications Group, Inc changed during this year? Does traditional advertising die?