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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Choosing the right press release topic can set your content marketing strategy up for success.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

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5 Questions You Need to Answer Before Publishing a Press Release

Cision

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Maybe you’re a female small business owner, in which case you could select “women-owned business,” “small business” and “entrepreneurship” as some of your categories.

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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. But where do PR teams find third-party influencers?

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.